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polo ralph lauren australia he was quoted saying
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Under armour stumbles in olympic support naples daily news

After a strong showing on the actual cup circuit, the team headed to the games in skinsuits that under armour developed and called the fastest speedskating suits across the world.Skater won buy ralph lauren australia any medals very same seven speedskating events to go, but the sportswear company that made their high tech mach 39 suits is being blamed in part for the undoing.Bobsled and skeleton teams this type of canadian snowboard team, said in a statement that it is aimed at providing"Cutting-Edge technology,

The issue underscores the risks cellular cheap ralph lauren networks take when sponsoring huge events.Olympic sponsors often spend sums of money to have their logos plastered everywhere, including on the bodies of many of the most athletic bodies in the world.Broadcasts every night, with regard to example.

Because of growth of social media and other technology, instances the publicity can pay off:Even while nike was not an official sponsor, as, the company's neon yellow volt shoes became the talk of the 2012 olympics after about 400 nike athletes sported the vibrant colored footwear.But bad press can spread quickly, absurdly.

Under shield, which caused lockheed martin to ralph lauren polos cheap develop the speedskating suits to have less resistance than other suits, already is becoming center of a lot of debate over the disappointing speedskating team's performance.

The brand was the majority of buzzed about olympic sponsor online on tuesday, based on kontera, which monitors how much brands are mentioned in online chitchats.Basically, the hardness of social chatter about the brand increased 300 percent from feb.9 through last thursday, Vendor news broke, Compared to after the speedskating problems on Thursday through Sunday.Many of the talks over social media sites like twitter revolve around whether under armour's suits are to blame for the speedskating team's woes.

John swangard, managing director at warsaw sports marketing center at the institution of oregon, said under armour could have hard wearing headaches if the debacle puts questions of product quality into consumers' minds.

But some experts say under armour might be boosted by the added pr, or page rank.Robert passikoff, chief executive of brand keys inc, a new york customer studies firm, said that under armour's estimated 81 percent brand awareness could have gone up a point or so.

But awareness with the fact that the company was a supplier of suits for an american olympic team probably"Leapt hugely, polo ralph lauren australia he was quoted saying.While passikoff said it's never good for a company to make the perception that a product doesn't measure up, under armour's brand is sufficiently strong to weather the issue.

To be definitely certain, other olympic sponsors have had misfires would be since been forgotten by the masses.Olympians were produced in china.And speedo got into trouble in 2009 when its swimsuits helped swimmers too much for a ban of high tech fabrics.But the speedo brand was not damaged more effective, knowledgeable say.

"I don't think this is going to make long term catastrophe.It's a temporary headache, said atlanta based branding advisor laura ries. "Nobody goes home from the olympics a winner,

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